2024  ·  Hurun BOB Winner

(29 March 2024, Shanghai) The Hurun Research Institute today released the Hurun Chinese Luxury Consumer Survey & Hurun Best of the Best Awards 2024. This is the 20th consecutive year Hurun Research has revealed the brand preferences, consumption habits and lifestyle trends of China’s wealthiest individuals. Widely regarded as an ISO9000 for China’s luxury sector, the CLCS has become a benchmark for the luxury sector.