HURUN RESEARCH FINDS 494 UNICORNS IN WORLD

CHINA LEADS USA BY 206 TO 203, MAKING UP 83% OF WORLD’S UNICORNS. INDIA AND UK FOLLOW WITH 21 AND 13. ‘BIG 4’ MAKE UP STAGGERING 90%.

WORLD’S TOP THREE UNICORNS FROM CHINA: ANT FINANCIAL US$150BN, BYTEDANCE US$75BN AND DIDI CHUXING US$55BN

E-COMMERCE AND FINTECH LEAD WITH 68 AND 56 UNICORNS, FOLLOWED BY CLOUD 44

UNICORNS IN AI SECTOR 40, SHARED ECONOMY 22, LIFE SCIENCES 18. OTHER SECTORS INCLUDE EDTECH, E-CARS, BLOCKCHAIN, 3D PRINTING, SPACE TECH AND ROBOTICS

7 YEARS AVERAGE AGE OF UNICORN

SEQUOIA WORLD’S MOST SUCCESSFUL INVESTOR INTO UNICORNS, BEING A KEY INVESTOR IN ONE IN FIVE OF THE WORLD’S UNICORNS. OTHERS INCLUDE TENCENT, SOFTBANK, TIGER, IDG, GOLDMAN SACHS AND ALIBABA.

TOTAL VALUE OF ALL KNOWN UNICORNS IN THE WORLD US$1.7 TRILLION

The Hurun Research Institute released last October the inaugural Hurun Global Unicorn List 2019, a ranking of the world’s billion-dollar tech ‘start-ups’ founded in the 2000s and not yet listed on a public exchange.  This is the first year of the list, and follows on from the 6^th quarterly Hurun China Unicorn Index. Valuations are a snapshot of 30 June 2019.

Hurun Research found 494 unicorns in the world, based in 24 countries and 118 cities. Set up seven years ago on average, they are worth US$3.4bn on average and US$1.7tn in total.

Hurun Report Chairman and Chief Researcher Rupert Hoogewerf said: “We have found just under 500 unicorns in the world. The Hurun Global Unicorn List 2019 is designed to inspire entrepreneurship amongst wannabe entrepreneurs and encourage investors. These young companies, only seven years old on average, are the world’s most exciting start-ups, leading a new generation of disruptive technology.”

“China and the USA dominate with over 80% of the world’s known unicorns, despite representing only half of the world’s GDP and a quarter of the world’s population.  The rest of the world needs to wake up to creating an environment that allows unicorns to flourish in.”

Where are the World’s Unicorns based?

The world’s unicorns are based in only 24 countries around the world, spread around 118 cities. China pipped the USA to lead by 206 versus 203, together accounting for over 80% of the world’s unicorns. Europe has 35 unicorns.

India was third with 21 unicorns, led by payments solutions platform One97 Communications (US$10bn), cab aggregator Ola Cabs (US$6bn), online educator Byju’s (US$6bn), and travel-stay finder OYO Rooms (US$5bn).

The UK was fourth with 13, led by health and beauty online retailing platform The Hut Group (US$5bn). Interestingly, the UK has more unicorns than Germany and France combined.

By city, Beijing is the world’s unicorn capital with 82, comfortably ahead of San Francisco with 55, followed by Shanghai, New York and Hangzhou. As a region, Silicon Valley leads the world with 102 or 21% of the world’s unicorns.

Table 1: Top Countries and cities where the world’s unicorns are based

Source: Hurun Research Institute

What industries are the World’s Unicorns from?

E-commerce and fintech make up 31% of the world’s unicorns, followed by cloud and AI. The world’s unicorns span 25 industries, with the ‘Big 5 Industries’ making up half of the total. Hoogewerf says, “These are the industries that are disrupting the world economy, initiating the Fourth Industrial Revolution, and widely considered to hold the key to the future.  Not surprising that many of the world’s top young talent want to work in these sectors.”

Table 2: Top Industries

For the full list of companies by sector, see Appendix 2

Source: Hurun Research Institute

E-commerce. Whilst Amazon may have grown to become the world’s leading ecommerce platform, there are plenty of e-commerce start-ups that are competing in this space. South Korea’s largest online retailer Coupang, US online market-place Wish and CARS from China lead the industry with US$9bn valuations, followed by China’s Meicai and Indonesia’s Tokopedia (US$7bn). Total value of all the e-commerce unicorns in the world is US$147.5bn, or 9% of the total value of the club.

FinTech. Fintech is revolutionizing the world financial sector and disrupting the calm demeanour of the long established banks. The most valued FinTech unicorn is Ant Financial (US$150bn), followed by online wealth management platforms Lufax (US$38bn) and Stripe (US$23bn). FinTech dominates with US$376bn or 22% of the total value of all unicorns.

Cloud. The Cloud industry comes third with 7% of the unicorns in the list. Top cloud computing companies are US-based enterprise software company Infor (US$50bn) and IoT solutions provider Samsara Networks (US$4bn), followed by Australia-based Canva (US$3bn), Confluent (US$3bn) and Rubrik (US$3bn). Total value of all cloud unicorns is US$116bn.

Artificial Intelligence boasts a total of 40 unicorns or 8% of the global list. Top AI companies are US-based self-driving automation developer Argo AI (US$7bn) and robotics company UiPath (US$7bn), followed by China-based SenseTime (US$6bn) and Megvii (US$4bn). Total value of all AI unicorns is US$81bn.

Logistics has 34 unicorns led by China-based Cainiao (US$19bn) and San Francisco-based DoorDash (US$13bn), followed by JD Logistics (US$12bn) and Go-Jek (US$10bn). These unicorns make up 6% of the global list and their combined valuation comes to US$108bn.

HealthTech ranks 6^th with 27 or 5.4% of the unicorns. The industry mostly caters to providing healthcare services or financing assistance with the help of technology. With its own online healthcare ecosystem, PingAn Healthcare Technology is the most valuable at US$9bn. Following is Hangzhou-based WeDoctor, an online healthcare outfit at US$6bn, and United Imaging (US$4bn).

Media & Entertainment has 24, or just above 4.8% of the unicorns. The most valued in the sector is ByteDance (US$75bn), followed by China-based Kuaishou (US$18bn). Other interesting entries include Reddit (US$3bn) and Deezer (US$1bn). Total value of all the unicorns in this industry comes to US$149bn or 9% of the whole list.

Shared Economy at 8^th spot with 22 unicorns, and the total value of industry unicorn comes to US$193bn or just 4.4%. The sector is led by Beijing-based mobile transportation platform Didi Chuxing (US$55bn). Online marketplace Airbnb (US$38bn) comes second followed by American shared workspaces company WeWork (US$30bn).

Life Sciences is in 10^th place with 18, or just under 4% of the unicorns. At the top is biopharmaceutical company Samumed (US$12bn), followed by genome sequencing start-up Grail (US$8bn), and Roivant Sciences (US$7bn). Genome or genetic sequencing in the Biotech industry is making a round for its possible ability to prevent and detect diseases early. Grail, Tempus (US$3bn), Oxford Nanopore Tech (US$2bn), 23andMe (US$2bn) and 10X Genomics (US$1bn) are start-ups actively involved in the gene-sequencing space. Total value of all biotech unicorns comes to US$57bn or above 3% of the total.

Which are the world’s Most Successful Investors?

Sequoia is far and away the world’s most successful investment platform at finding and investing into unicorns, investing into one in five of the world’s known unicorns, followed by SoftBank, Tencent, Tiger, IDG, Goldman Sachs and Alibaba. Hoogewerf says, “Unicorns are supposed to be hard to find, but investors like Sequoia, Softbank and Tencent make it look easy.”

An interesting difference between China and the USA is that China’s big tech companies are also some of the world’s biggest investors into start-ups.  The likes of Amazon and Google by contrast, barely make the Top 100 investors.

Table 3: Most successful investors into unicorns – Top 10

(for the full list of the Top 100 investors, see Appendix)

 Source: Hurun Research Institute

Start-up or incubated? 20 or 4% of the world’s unicorns were incubated by large companies before being spun off and attracting outside investors. Hoogewerf says, “Chinese companies are far and away the most successful at spinning off unicorns, with 18 of the world’s 20 ‘spun-off’ unicorns. Alibaba, for example, started Alipay, before spinning its fintech business into Ant Financial in 2014.”

Alibaba, PingAn and China-based e-commerce platform JD have spun off three unicorns respectively, followed by Suning and Netease with two respectively.

Table 4: Unicorns spun off from large corporations

Source: Hurun Research Institute

Top 10 Unicorns in the World

The Top 10 make up 31% of the total valuation of all the world’s unicorns. All are from the USA or China.

Table 5: Hurun Global Unicorns 2019 TOP 10

Source: Hurun Research Institute

Ant Financial. At US$150 billion, Hangzhou-based Ant Financial is the most valuable unicorn in the world. Founded in 2014, Ant Financials’ main business is the online payment platform Alipay, which was spun out of Alibaba. In June 2018, Ant Financial raised US$14bn in a round led by GIC and Tamasek to value the business at US$150bn.

ByteDance. Valued at US$75bn, Beijing-based content discovery platform ByteDance is the second-most valuable unicorn. Founded in 2012 by Zhang Yiming, ByteDance runs AI powered news-aggregation platform, Jinri Toutiao and more famously video-sharing application TikTok. Bytedance has raised US$4.3bn to date in three funding rounds from investors like General Atlantic, KKR, Primavera Capital Group, Goldman Sachs, Morgan Stanley and Softbank. In July, ByteDance acquired Jukedeck, an AI-powered music creating application.

Didi Chuxing. Valued at US$55bn, Beijing-based cab-hailing platform Didi Chuxing is the 3^rd most valuable unicorn in the world. Founded in 2012 by Cheng Wei, Didi has raised US$21.2bn from 31 investors in 18 funding rounds. Its latest funding was in July from Toyota Motor Corp for US$600mn. It has entered into a joint venture with energy giant BP to build electric vehicle charging stations in China.

Infor. Valued at US$50bn, New York-based Infor builds SMB and Enterprise ERP software cloud products. Founded by Jim Schaper in 2002, Infor has raised US$4bn in four rounds of funding with the latest coming in January, when it raised US$1.5bn from Golden Gate Capital and Koch Equity Development.

JUUL Labs. San Francisco-based JUUL Labs is an e-cigarettes manufacturer which reportedly controls three-fourth of the US nicotine-vaping products market. Founded in 2015 by Adam Bowen, James Monsees, Kevin Burns and Tim Danaher, JUUL has raised US$13.6 billion till date. Its latest funding round with mutual fund Capital Re in May valued the unicorn at US$48 billion. Two other vaping businesses made the list: San Francisco-based PAX Labs and Shenzhen-based RELX, both valued at US$2bn.

Airbnb. Founded in 2008, San Francisco-based Airbnb is an online marketplace for travellers looking for lodging. Airbnb currently operates in 81,000 cities in 191 countries. In 2018 alone, 2 million guests used Airbnb rentals. Since inception, Airbnb has raised US$4.4 bn in 16 rounds.

Lufax. Shanghai-based online financial asset marketplace was incubated PingAn Insurance and has raised US$3 billion from investors including Primavera Capital Group, COFCO and BlackPine.

SpaceX. Elon Musk founded LA-based SpaceX in 2002, and has raised US$3.2bn in 22 funding rounds, with the latest one valuing the unicorn at US$35 billion.

WeWork. With a valuation of US$30bn, new York-based WeWork is the 9^th most valuable unicorn in the world, providing shared work-space founded by Adam Neumann and Miguel McKevley in 2010. WeWork has till date raised US$12.8bn from investors including Softbank, Wellington Management, Benchmark and Hony Capital. In its latest Series H funding in Jan, the company raised US$1bn from Softbank to reach a valuation of US$30bn.

Stripe. Started by brothers John and Patrick Collison in 2010, San Francisco-based Stripe rounds off the Top 10 most valuable unicorns in the world. Stripe provides payments solutions to businesses and helps companies start up by providing the online infrastructure to manage operations. Stripe has raised US$785mn to date from investors including Thrive Capital, General Catalyst, Capital G and Sequoia Capital. Its highest funding round was in September’18 where it raised US$245mn with Tiger Global Management as lead investor.

Some Interesting Unicorns

SoFi

SoFi is an online wealth management and personal finance company which allows borrowing, investing, spending and insurance services to individuals. Borrowings include personal, mortgages and student loans, while insurance includes home auto and life. SoFi evaluates its borrowers by tracking their professional and repayment history, and observing their free cash flow in what can be called an underwriting model. SoFi, which was founded in 2011 by Daniel Macklin, Ian Brady, James Finnigan and Michael Cagney, comes under the category of Challenger Banks. These customer-centric banks are small, online, recently established retail banks which pose competition to older, well-established banks. They have more flexible lending rates, lower operational costs and higher profits, all the while maintaining a better RoE compared to larger banks. SoFi, which has raised US$2.5 billion in 12 funding rounds, is valued at US$4 billion. There are 15 Challenger Banks in the Hurun Global Unicorn List, including Nubank (US$4bn), Credit Karma (US$4bn), Greensill (US$3.5bn), Affirm (US$3bn) and N26 (US$3bn).

Indigo AG

Indigo Agriculture is sustainable farming start-up founded by David Perry, Geoffrey von Maltzahn, Ignacio Martinez and Noubar Afeyan in 2014. Indigo helps farmers grow healthier crops and maximize their productivity by developing microbial and digital technologies, introducing efficient water-usage systems and reducing using of fertilizers and pesticides over time. It also benefits the consumers by improving crop health. Indigo AG has raised a total of US$609 million from investors including Flagship Pioneering, Alaska investment Fund, and Baillie Gafford in 6 funding rounds. The latest, Series E in September, 2018 for US$250mn, valued the unicorn at US$3.5bn.

Zume Pizza

Zume is a California-based automated pizza delivery platform founded in 2015 by Alex Garden and Julia Collins. The company uses robotics and artificial intelligence to deliver freshly baked pizzas cheaper and faster. Zume has its professional chefs prep fresh pizzas and load into the mobile kitchens where the robots perform the task of baking upto 700 pizzas daily on its way to delivery. Zume has raised US$423mn in seven rounds. In its last funding round in 2015, Zume raised money from Signal Fire and was valued at US$2bn.

BenevolentAI

UK-based BenevolentAI is a fully integrated artificial intelligence-based medical research, early stage drug discovery and late-stage development company. It is the only biotechnology firm in the world with this kind of end-to-end capability. The company is working in the fields of chiefly ALS, as well as Parkinson’s, Glioblastoma and Sarcopenia. Benevolent uses AI to mine and analyse biomedical data from research papers and clinical trials and uses predictive analysis to identify existing molecules for different treatments as well as new ones. The company is currently researching new potential treatments and therapies for ALS. Benevolent AI, as of its last funding from April, 2018, is valued at US$2 billion.

Impossible Foods

US-based impossible foods develops plant-based meat and cheese substitutes to use in everyday foods. It aims to reduce the environmental damage and animal misuse that comes with the ever-growing demand and consumption of meat. Impossible Foods menu is available in over 5000 restaurants across USA, Singapore, Macau and Hong Kong. The company, as of May’19, is valued at US$2bn following a series E funding by Horizon Ventures and Tamasek Holdings. Impossible boasts a number of celebrities as minor investors. Some of them include Shawn ‘Jay-Z’ Carter, Serena Williams, Katy Perry, Jaden Smith, Kal Penn, Trevor Noah and Bill Gates. The new unicorn was founded in 2011 by Monte Casino and Patrick Brown.

Sweetgreen

Sweetgreen is a US-based casual salad-and-bowl restaurant chain that serves healthy, seasonal salads. For the health and environment conscious, Sweetgreen sources its food every day from farmers who use sustainable techniques. Sweetgreen, which has its presence online as well as at over 200 locations, was started in 2007 by Jonathan Neman, Nathaniel Ru and Nicolas Jammet. It has raised up to US$329mn in ten rounds of funding. Its Series H funding led by Fidelity, for US$200mn, valued the salad chain at US$1bn.

OrCam Technologies

OrCam is an AI-driven artificial vision innovator. It aims to harness the power of artificial vision using pioneering technology to develop wearable devices which help those dealing with visual disabilities. It uses smart algorithms and a camera to assist individuals who are blind, visually impaired, or have reading difficulties interact with their surroundings without having done any invasive procedures. OrCam was founded by Amnon Shashua and Ziv Aviram in 2010. It has raised US$86mn in funding to date and is valued at US$1bn. Its major investors include Clal Insurance Enterprise Holdings, Meitav Investment House and Intel Capital.

MindMaze

MindMaze is a Switzerland-based neuro-rehabilitation company founded in 2012 by Tej Tadi. MindMaze aims to resuscitate damaged brain cells by tricking the brain’s perception of its own body with the principle of neuroplasticity. It helps post-stroke patients regain the ability to move and live a normal life after careful, personalized rehabilitation using VR limbs. MindMaze uses medical interaction technology to employ virtual limbs for neural recovery, unlike wooden blocks in traditional therapies. MindMaze has raised US$110mn in funding from Hinduja Group, Venture Kick and Leonardo DiCaprio and is valued at US$1bn.

STX Entertainment

STX is an American entertainment & media company founded in 2014 by Robert Simonds and William McGlashan. STX is involved in financing, producing, marketing and distributing of movies and TV content, as well as VR, digital videos, live show and music contents. STX has been involved in production/distribution of movies including The Gift, Molly’s Game, The Foreigner, Free Star of Stones and Gringo, among many more. Some of its TV productions include Problem Child (NBC), Valley of the Bloom (NGC), Alex Strangelove (Netflix), and True Life (MTV), among others. STX has raised US$700 million in two rounds of funding. It’s valuation as of the Mar’19 funding led by Hony Capital and TPG Growth is US$1.5bn.

Calm.com

Calm offers software application for android and iPhone users short meditation and relaxing sessions. It offers users meditation guidelines, health tips, narrated sleep stories, books and videos to improve relaxation and mindfulness process. Calm has raised a total of US$116 million from investors including TPG Growth and Insight Partners. Its last funding was for US$88mn in Feb’19, which valued the start-up at US$1bn. Calm.com was founded in 2012 by Alex Tew and Michael Acton Smith.

Dream11

Dream11 is a fantasy sports platform based in India which started out for cricket fans but now lets users play hockey, kabaddi, football and basketball as well. The D11 app lets sports enthusiasts become a team owner rather than a spectator to create their own fantasy sports teams from upcoming matches and showcase their knowledge in the game while scoring points and competing with other fans. Dream11 is also the official partner of the top sports leagues in the world such as the Hero CPL, Hero ISL and NBA. D11 was founded by Harsh Jain in 2012 and has investors including Tencent Holdings and Steadview Capital. It entered the unicorn club after its Apr’19 funding brought its valuation to US$1bn.

Devoted Health

Devoted Health is a health-insurance start-up based in USA active in the Medicare Advantage Plans market for senior citizens (over the age of 65). The company also helps the ages citizens through technology and personal guidelines to navigate through the healthcare system. Devoted Health was started only in 2017 by brothers Ed and Todd Park and Jeremy Delinsky and has raised a total of US$362mn in two rounds of funding since. In October, 2018, it raised US$300 million from Andreessen Horowitz to reached a valuation of US$1.8bn.

Carta

Carta, which started out in 2012 as a way for venture-backed securities to manage equity, issue securities and track cap tables. Over time it has included services of 409A valuation, board meeting management, investor updates and scenario modelling. It is an SEC-registered transfer agent and global portfolio management platform for organisations, their employees and investors. Carta was founded by Manu Kumar and Henry Ward and is based in California. It has raised US$448mn till date, with its latest funding led by Andreessen Horowitz in May’19 bringing its valuation to US$1.7bn.

Industries producing most number of unicorns

In the USA, cloud computing companies have produced most number of unicorns followed by FinTech. Since the last couple of years, AI is increasingly producing more number of unicorns. It is interesting to note that cumulative valuation of Fintech unicorns in China is USD 262 Bn, at least 4 times more than the USA. This shows demographic dividend from a populous country such as China. In IndiaThe list below

Table 6: Industries producing most number of unicorns in USA

Table 7: Industries producing most number of unicorns in China

Years to Unicorn

Table 8: Fastest Unicorns. Following are listed the least number(s) of years the world’s unicorns took to reach US$1 billion valuation.

Source: Hurun Research Institute

5 unicorns are known to have surpassed US$1 billion valuation within one year of their founding, and they all come from China.  24 and 36 unicorns managed to pass the threshold in 1 and 2 years respectively. Post 2 years, almost the same number of companies have reached unicorn status in each of the further slots of years to unicorn. Almost 60% of the unicorns in the Hurun Global Unicorns index achieved the unicorn status between 3rd and the 6th year since their inception.

Methodology

The Hurun Global Unicorns 2019 is compiled by Shanghai-based Hurun Research Institute with a 30 June 2019 cut-off.  We define a ‘unicorn’ as a tech start-up founded in the 2000s that has reached a valuation of US$1bn, backed by professional investors but not yet listed on a public exchange.  

Hurun Research believes the Hurun Global Unicorns 2019 to be the first serious attempt to capture all of the world’s unicorns into one list. The Hurun research team has used databases that specialize in recording rounds of investments by the professional investment world, cross-checking the data with some of the world’s top investment houses, industry experts, journalists and media sources. The very nature of these super-fast growing companies makes valuations hard to pin down, but to ensure accuracy of the valuations, the Hurun research team has used the most recent valuation based on a sizeable round. Once a unicorn goes IPO, it is taken off our list.

The cut-off used was 30 June 2019.  Some companies went unicorn in July this year, but are not on the list.  These include Lightricks, Monday.com, DataRobot, MoneyLion and Flixbus.

Hurun Research has been tracking China’s top unicorns for the past six quarters, releasing the Hurun China Unicorn Index.

Disclaimer. All the data collection and the research has been done by Hurun Report. This report is meant for information purposes only. Reasonable care and caution has been taken in preparing this report. The information contained in this report has been obtained from sources which are considered reliable. By accessing and/or using any part of the report, the user accepts this disclaimer and exclusion of liability which operates to the benefit of Hurun Report. Hurun Report does not guarantee the accuracy, adequacy or completeness of any information contained in the report and neither shall it be responsible for any errors or omissions in or for the results obtained from the use of such information. No third party whose information is referenced in this report under credit to it, assumes any liability towards the user with respect to its information. Hurun Report shall not be liable for any decisions made by the user based on this report (including those of investment or divestiture) and the user takes full responsibility for their decisions made based on this report. Hurun Report shall not be liable to any user of this report (and expressly disclaim liability) for any loss, damage of any nature, including but not limited to direct, indirect, punitive, special, exemplary, consequential losses, loss of profit, lost business and economic loss regardless of the cause or form of action and regardless of whether or not any such loss could have been foreseen.

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Hurun Research Institute ‘World’s Largest Rich List Provider’

2019 marks the 20^th anniversary of Hurun Report, highlighting the fastest wealth creating period in the history of the world.

The Hurun Richest Self-Made Women in the World has been highlighting for over ten years the fact that over 70% of the world’s most successful women in business herald from China, ie Chinese are completely dominant in the world of women in business. This has changed the way the world looks at Chinese women in business.

The Hurun China Philanthropy List ranks the most generous individuals in China and is now in its 15th anniversary.  With no inheritance tax, Chinese give much more generously than many have previously understood. 

Two recent lists with an impact include the Hurun China Unicorn Index, ranking the most dynamic businesses with a valuation of US$1bn or more in China; and the Hurun Most Successful University Alumni.

In India, Hurun Research has launched the Hurun India Rich List for the seventh time last year, and has an active events business there.

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Three breakthrough lists this past year: Hurun Good Doctors’ List, a ranking of the 9500 most respected doctors in China, broken down by region and speciality; Hurun Best International Schools List; and Hurun Creative Works Intellectual Property List, in Search of the Harry Potter of China, ranking those online novels with the most valuable IPs.

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The Hurun brand has become one of the few non-Chinese media brands to become a household name across China.

Hurun Media monetizes 1 million views a month in China, through its wechat, weibo, website and legacy magazine.

Recent themed events include blockchain, fintech and 30 under 30, with industry-respected awards. We deliver 100+ events a year in China, with 200 entrepreneurs from the Hurun China Rich List attending.

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Investments

Hurun Investments has a portfolio of 20 companies with a market value of US$50 million, with investments into tech, media, design, education as well as a vintage car race and a tailor.

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Appendix  – Hurun World’s Best Unicorn Investors 2019

Source: Hurun Research Institute

Hurun Global Unicorn List 2019