2025  ·  Hurun BOB Winner

(21 March 2025, Shanghai) The Hurun Research Institute today released the Hurun Chinese Luxury Consumer Survey & Hurun Best of the Best Awards 2025. This is the 21st consecutive year Hurun Research has revealed the brand preferences, investment and lifestyle trends of China’s wealthiest individuals. Widely regarded as an ISO9000 for China’s luxury sector, the CLCS has become a benchmark for the luxury sector.