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Promoting Entrepreneurship Through Lists and Research

Oxford, Shanghai, Mumbai, Sydney

Established in the UK in 1999, Hurun is a research, media and investments group, which generated 8 billion views on the Hurun brand in 2020, up 50% year on year, on the back of providing lists and research reports.

Best-known today for the Hurun Rich List series, ranking the most successful entrepreneurs in China, India and the world, Hurun’s other key properties include the Hurun 500, a ranking of the world’s most valuable companies, the Hurun Unicorn Index, a comprehensive listing of the world’s start-ups worth US$1bn or more, and the Hurun U30 Entrepreneurs to Watch, a list of the most dynamic entrepreneurs under the age of 30yrs.

Hurun provides research reports co-branded with some of the world’s leading financial institutions, real estate developers and regional governments.

Hurun hosts high-profile events across China and India, as well as London, Paris, New York, LA, Toronto, Vancouver, Sydney, Luxembourg, Istanbul, Dubai and Singapore.

Hurun’s vision is to become the world's leading promoter of entrepreneur start-up ecosystems, aiming to launch in 20 countries by 2025.

Hurun is incubating several new businesses, including21 st Century Baifu Academy , a business school for entrepreneurs; Hurun Education, a schools ranking and study abroad platform; Shan, a designers and property platform; B&T HR Consulting, an HR consulting and headhunting platform; Baifu ZhongXin, a training platform for wealth planners; Hurun Horse, a platform for promoting the world of horse racing, eventing and polo; and Hurun Bespoke, a tailor for custom suits.


About Rupert Hoogewerf

Rupert Hoogewerf, born in Luxembourg in 1970, is the chairman and chief researcher of Hurun Report. A qualified chartered accountant (ICAEW), Rupert worked for Arthur Andersen for seven years before launching Hurun Report in 1999. In China, Rupert is better known by his Chinese name Hu Run (Chinese: 胡润; pronounced Hú Rùn).

Rupert is widely considered to be an opinion leader on entrepreneurship. In 2018, Durham University Business School appointed Rupert to the role of Professor of Practice, in recognition of his substantial lifetime contribution to the advancement of knowledge and application within his field of expertise. Other key awards include the Person of the Year 2002 by Newsweekly magazine for breaking the taboo to talk about wealth in China, and the Shanghai Magnolia Award 2009 (Named after Shanghai's official flower, this is the highest honor bestowed by the city on non-Chinese).


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Tel:+86(0)21 5010 5808
Add:18F, Tower One, Enterprise Center, 139 Huakang Road (by Gonghe Road)
Zip:200070